The most common error I see is to assume that shipping is easy. The default state of a project is to not ship: to be delayed indefinitely, cancelled, or to go out half-baked and burst into flames. Projects do not ship automatically once all the code has been written or all the Jira tickets closed. They ship because someone takes up the difficult and delicate job of shipping them.
ICYMI | How I ship projects at big tech companies | sean goedecke
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